Crane & Berkshire Creative Seek Local Talent
Posted by: Marilyn Bethany
Posted on: Wednesday, March 17, 2010
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Full Article
Crane & Co., a Dalton, MA firm that has been the premier maker of fine stationery since its founding in 1801, will be participating in the Berkshire Creative Challenge. It’s goal: to identify local talent that could be added to their freelance creative resource team.
The challenge is open to artists, illustrators, designers and copywriters who can create sophisticated art and copy for the company’s stationery collections. Crane is known for its classic designs, but also creates updated, fresh, modern designs targeted at consumers who are young, design-savvy, artistic and stylish.
Interested creatives should have an understanding of the stationery category and how art translates to stationery products. Art for stationery would include, but not be limited to, motif illustrations, illustrative design, pattern creations, type-driven design (type layout and type as art), and copywriting as art/voice/layout. Working knowledge of printing and production processes is helpful. Printing and production processes used by Crane & Co. include engraving, letterpress, thermography, lithography, foiling and die cutting.
Artists, illustrators, graphic designers, and copywriters interested in being considered for the Crane & Co. Creative Challenge are invited to submit an application to include examples of their work using the guidelines provided. These preliminary examples should help with the assessment of each artist’‘s style as it applies to stationery. Concepts for stationery collections or brand appropriate product lines are also welcome. From these submissions finalists will be chosen to participate in the Crane & Co. Creative Challenge.
For application guidelines, visit Berkshire Creative Crane Challenge.
