How to Advertise with Rural Intelligence
[Print Full Ad Specs | Rate Schedule]RATES
(As of June 2010)
When we launched Rural Intelligence in 2008, we were operating on a hunch — that the source of information we were so hungry for would be useful to others as well. Both full-time residents of the region (Dan Shaw lives in Litchfield County, CT, Marilyn Bethany, in Columbia County, NY), we had discovered that, despite the solid hour’s drive between us, we both liked going to the same movie theaters, shopping in the same stores, eating in the same restaurants, and availing ourselves of the same entertainment and services. And, likely as not, these businesses were in a county or even a state other than the one each of us calls home.
While we appreciated that our local newspapers were doing a fine job informing us about what was going on in our immediate area, they didn’t have the broader picture that recognizes that we don’t necessarily dine out where we vote and that traditional jurisdictional lines have little bearing on the way area residents, whether full-time or weekenders, actually live.
In the past two-and-a-half years, thanks overwhelmingly to readers who have spread the news of Rural Intelligence to their friends by “word of mouse” and to RI ads placed in movie theaters and the programs of cultural institutions, we now have more than 27,000 visits to our site each month, more than 3,600 people receive our free weekly e-mail newsletter, and 1,625 Facebook members have declared themselves our fans. Dan also keeps things lively with RI “tweets” for our 500 Twitter followers.
Rural Intelligence readers want to know what’s going on beyond their own county borders. And, we’re proud that the buzz on the road, so to speak, is that our web site is a must read for the very audience advertisers seek — the most inquisitive, tuned in and active people in our communities. Embedded within every ad is a link that takes the consumer straight to the advertiser’s website, giving a business or an organization a strategic opportunity to connect with those who will most appreciate their services. But perhaps the best reason for advertisers to join Rural Intelligence is the company they will keep. Ads for Bard Summerscape, Jacobs Pillow, Williamstown Theatre Festival, MASS MoCA, the Mahaiwe, the great cultural institutions that have earned this region the sobriquet “Cultural Corridor,” throw a flattering light on the ads that surround them.
Beyond that, what draws the top institutions and businesses to Rural Intelligence and keeps them there is the editorial content. We don’t like to blow our own horn, but we don’t mind if others do; please read What Folks Are Saying About Us. We invite you to join the ranks of those who have found that advertising on Rural Intelligence has measurable and lasting benefits.
To place an ad or for more information, please contact .(JavaScript must be enabled to view this email address)
Rural Intelligence offers THREE TYPES OF ADS:
Banner Ads run across of the top of each page. These spaces are shared by up to three advertisers, with ads cycling every five seconds.
Sidebar Ads run down the right- or left-hand column of each page. All of these ads are visible all the time, but their position changes each time the page is refreshed, with the top ad moving to the bottom and all others moving up a notch. There are three sidebar ad sizes to choose from.
Footer Ads run along the bottom of the home page only. There are two footer ad sizes to choose from.
There are 10 SECTIONS: Home, Food, Arts, Style, Parties & Openings, Road Trips, Community, Kids, Blogs, Remaining Pages
| Banner | Sidebar: 1/2 | Sidebar: Full | Sidebar: 2X | Footer: Full | Footer: 2X | |
|---|---|---|---|---|---|---|
| Home Page | $400 | - | $300 | $600 | $50 | $100 |
| Food* | $250 | $75 | $150 | $300 | - | - |
| Arts* | $250 | $75 | $150 | $300 | N/A | N/A |
| Style* | $250 | $75 | $150 | $300 | - | - |
| Parties & Openings* | $250 | $50 | $100 | $200 | - | - |
| Rural Road Trips* | $200 | $50 | $100 | $200 | - | - |
| Community* | $200 | $50 | $100 | $200 | - | - |
| Blogs* | $200 | $50 | $100 | $200 | - | - |
| Kids* | $200 | $50 | $100 | $200 | - | - |
| Remaining Pages | $100 | $25 | $50 | $100 | - | - |
All rates are per month.
*Includes all pages within the section
(see Full Ad Specs)
| AD TYPE | AD SPECS | PRICE RANGES | |
|---|---|---|---|
Banner Ads |
1010px wide x 100px |
[View Sample] | $100-$400/mo |
Sidebar Ads |
187 px wide x 125 px - Half |
[View Sample] | $25-$600/mo |
Footer Ads |
163 px wide x 90px - Full |
[View Sample] | $50-$100/mo |
Discounts are offered for advertisers who make extended commitments and pay, at least, quarterly: 3 months 5%; 4-6 months 10%; 7-9 months 15%; 10-12 months 20%. An additional 10% discount is available to advertisers who purchase more than one ad position.
Rural Intelligence bills advertisers and receives payment for ads through PayPal. Invoices may be paid by check mailed to Rural Intelligence at the address on the invoice or, if the advertiser prefers, by credit card via PayPal. However, to pay by credit card, the advertiser must first join PayPal, if not already a member. Payment must be received prior to ad posting.
All ads are subject to approval by Rural Intelligence LLC, which reserves the right to refuse any advertisement.
At this time we are unable to accept rich media (Flash) ads.
For more information or to request ad, contact .(JavaScript must be enabled to view this email address).
(Review Full Ad Specs & Current Rate Schedule)
