Mail Call: Annie Selke Company Introduces Its First Catalog
By Lisa Green
Catalogs are near and dear to Annie Selke’s heart. As a girl, the founder of and creative force behind the textile-driven Annie Selke Company, headquartered in Pittsfield, could be found poring through the myriad home and shelter catalogs her parents received. And because so many catalogs carry products from all of the company’s divisions — Pine Cone Hill, Dash & Albert, Fresh American and Luxe — she was used to working on them from the service end.
So now that the company has announced it will soon be sending out its own direct-to consumer-catalog, the big question is — especially from those of who can’t get enough of the insanely beautiful bedding, rugs, sleepwear and furniture coming out of this company — why did it take so long?
Catalogs and print materials have been standard practice in communicating with their more than 2,000 retailers, of course. But apart from The Outlet @ Pine Cone Hill, itself located within the headquarter’s meandering complex of buildings and warehouses, customers have purchased Annie Selke products only through retailers or the website.
From her bright, brick-walled office, surrounded by fabric swatches and rugs, Selke, who lives in Lenox, explains why she waited 20 years to create her own consumer catalog.
“In 2012, we went direct-to-consumer online,” she says. “We needed to have an online presence. I called it ‘passive retail.’ We were just turning on the lights, and people came.”
Two years ago, the company started advertising to consumers, using print as well as web ads as drivers to annieselke.com (a delightful site, by the way, that includes not just shopping opps but “Fresh American Style,” a blog filled with decorating tips, how-to’s, Selke’s travels and even recipes). A consultant advised that it was time to dip their toe in the catalog world. (A little retro, maybe, but that never hurt L.L. Bean or Horchow.)
“We just decided to do it in May” (as in but five months ago), Selke says. “It’s been crazy doing it so fast and we’re still figuring things out as we go, but at least we have a process in place. We hope to put out six more next year, including holiday and furniture versions.” The new catalog division has necessitated hiring more people, and isn’t that music to our ears here in our rural community?
So on September 19, around 300,000 lucky homes will receive the inaugural Annie Selke catalog. Berkshire residents will be pleased to find the introduction of the Berkshire Collection. These pillows, furniture and window panels with patterns and colors inspired by our area will have familiar names like Greylock, Glendale and Barrington.
“I cannot wait for the referendum,” Selke says.
We’re betting the numbers will be good, but regardless, that “Bringing Happy Home” tagline the company uses? It’s pretty much a given.
To be added to the catalog mailing list, email firstname.lastname@example.org.
Meet Annie Selke on Friday, Sept. 16
The Outlet @ Pine Cone Hill hosts a meet-and-greet event with the founder and CEO, Annie Selke, from 2:30-4 p.m.. At the event, which is open to the public, Selke will share her latest design inspirations and answer questions from guests. RSVP at RSVP@annieselke.com or (413) 629-2314.
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Master Artists Reimagine The Modern Jewelry Box
By CB Wismar
Tim McClelland is laughing. Which is okay, because he’s laughing at himself.
“I just thought it would be fun to reach out to 15 extraordinarily talented people who had been part of an intense, creative environment 35 years ago and see what they’re doing now.”
The “what” is stacked in heavy cardboard boxes delivered courtesy of UPS and FedEx. These invited guests surround Tim on the main floor of the jewelry atelier, McTeigue & McClelland in Great Barrington, Mass. It is in this noble gray stone building on Main Street that Modern Treasure Chests, a month-long exhibition of jewelry boxes made by contemporary American Masters, will welcome and intrigue visitors.
The “makers,” as they call themselves, are all graduates and former faculty of Boston University’s Program in Artisanry (PIA) or Rhode Island School of Design (RISD), and these “boxes” are fanciful works of art.
“So understand,” Tim [left] says, “I really didn’t know how many artists would respond. When it was 15, I couldn’t believe it.”
Believe it, Tim. Time to unpack.
The PIA lived for the 10 years from 1975-1985 on the Boston University campus, graduating artisans in ceramics and fiber art, metalsmithing and jewelry making, or woodworking and furniture making.
Certificates of Mastery in hand, they scattered to the winds. Some remained in New England, others migrated west to teach and work in Rochester, New York, Madison, San Diego. The marks of their time together, however, were indelible.
Flash forward 35 years. The challenge sent out to that eclectic community was to create a new interpretation of the jewelry box. After all, McTeigue & McClelland is a luxury jeweler, with Tim (himself a graduate of PIA in metalsmithing and jewelry making) creating unique designs, and his partner, Walter McTeigue, searching the world for the finest stones. Jewelry boxes made perfect sense.
“When the invitation came, how could I say no?” Tommy Simpson, a self-professed “imagineer” from New Preston, Conn., was quick to respond, with designs that are… how does one say this… unique.
Tommy, who brought a great sense of humor to his stint as a visiting instructor at PIA, will be exhibiting his creations alongside the intricate work of Peter Superti, whose studio is in Red Hook, New York. “There was no time like it,” recalls Peter. “PIA was 24/7 with some of the most imaginative people I’ve ever met.”
Rosanne Somerson, now the President of RISD and a skilled furniture maker in her own right, remembers the time as being one of incredible cooperation. “We’re trying to instill that in our students at RISD. It was like being in an extended family,” she says.
The award for “Furthest Distance Traveled” will go to Wendy Maruyama’s piece, hailing from San Diego, which she gently calls her “bento box.” Lined in silk, it has a quiet presence that seems more art than craft.
James Schriber, whose elegant casework adorns the McTeigue & McClelland showroom, was both reflective and brutally honest about being part of the exhibit. “I couldn’t not be there. These people were family. The idea of a reunion after all these years was just too good to pass up. If it had been a major furniture show, maybe it would have been different… but a jewelry box? That you can ship.”
These Modern Treasure Chests are fashioned out of rare and exotic woods that have names evoking foreign travel and the courts of kings and maharajahs. Cuban mahogany. Celanese satinwood. Maracaibo boxwood. Clara walnut. Figured Swiss pearwood.
Each of the artists represented in Modern Treasure Chests has had a singular influence on the American Studio Furniture Movement. They carry on the traditions of Sam Maloof and Charles Eames in their own terms and with their own flair. To see their work is to be awash in talent, to move from one piece to another is quietly overwhelming.
Tim McClelland is smiling, and shaking his head as the boxes are opened and the wrapping scattered to the corners of the showroom. “Amazing,” he says. “That’s the only word for it.”
Modern Treasure Chests
Opening Reception: Saturday, Aug. 20 from 5-7 p.m.
McTeigue and McClelland
454 Main Street, Great Barrington, MA
The exhibit will be in place during normal business hours until Saturday, Sept. 24.
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Oatmeal Studios: Always Good For A Laugh
A trade show display.
By Lisa Green
When Oatmeal Studios gathers its team for a creative brainstorming session, it’s no ordinary staff meeting. The greeting card company based in Lenox Dale, Mass., has been in the business of making people laugh for over 35 years, and the writers, illustrators and managers involved never seem to lose that sense of humor.
“You’re crying, you’re laughing so hard,” says Nancy Crane, the company’s creative product manager, describing the tenor of those gatherings.
“We’re writing funny cards,” adds Joe Gallagher, the general manager. “You can’t take it too seriously.”
But make no mistake: this is a well-established, $1.5 million business, with its products available at 2,100 locations in the U.S. and abroad, and 140 independent sales representatives. Still, a pet rabbit named Oatmeal was the inspiration for the first card created by an artist in Vermont back in 1978, and that’s kind of amusing, right? In 2011, Excelsior Printing Company in North Adams, Mass. bought Oatmeal Studios and brought the lighthearted, brightly colored card company to the Berkshires.
Joe Gallagher, Nancy Crane, David Crane
“In 2010, David Crane [he of the Dalton, Mass. Cranes, who established Crane & Co., Inc. in 1770] asked me to look at the greeting card market because there might be an opportunity to buy Oatmeal Studios,” says Gallagher, who worked in product and business management at Crane for ten years. Excelsior was already printing the cards, so it was a natural transition for the company. (Later Excelsior Printing was sold to Integrity Graphics, which now prints the cards.) A little over a year ago Oatmeal Studios moved to its current location, so its offices are now housed within the Excelsior Integrated warehouse — a 58,000-foot fulfillment facility with David Crane as the CEO — that not only fulfills Oatmeal Studios cards but assembles and ships products for about 80 other companies, as well.
But back to those hilarious staff meetings. Everyone gets a say in what cards are produced.
“We’re a team, and we all vote on the designs,” says Nancy Crane (no relation to the famous family, although she was a product manager at Crane prior to joining the card company). “Everyone gets a chance to ‘ugh’ or ‘I love it.’” The team consists of Gallagher and Crane, sales and advertising folks, and a few of the original people from Oatmeal in Vermont.
Two of the bestselling cards.
The creative process starts with the written word, and what the team is voting on — while laughing hysterically — are the concepts submitted by freelance writers. After they agree they’re going to buy a concept, they start thinking about the appropriate image for the copy. Nancy assigns the job to one in her stable of illustrators, some of whom have been working with Oatmeal Studios since Oatmeal-the-rabbit days. Sometimes an illustrator will submit the whole package — graphics and copy, which are tweaked into the final product.
The company averages about 70 new cards a year, and there are bestsellers that have been in the line for years. Crane does the designs for the newer line of photo cards herself.
“We stick to humor,” says Gallagher “We don’t do seasonal cards, and some are more risqué than others. Some of our retails don’t want anything to do with them.” But with 300 designs in the line, there’s plenty for every kind of retailer to choose from.
Unlike your standard Hallmark cards, Oatmeal Studios sells its products in less traditional settings — liquor and hardware stores, car washes and UPS outlets. Locally, you’ve probably seen them at Guido’s in Pittsfield, The Purple Plume in Lenox and Salisbury Pharmacy.
“What also makes our cards different is that the insides are illustrated, they’re still made in the U.S., and they’re printed with vegetable-based inks on recycled paper,” Crane says. And, creatives in the Rural Intelligence region will be gratified to know that the illustrator gets a prominent shout-out on the back of the card. This is a company that appreciates its staff — even if they’re freelancers.
As with any printed product these days, you have to wonder how long the market will be there. Nancy Crane acknowledges that younger people are more likely to send electronic cards. But selling in so many unconventional locations helps business — you’re buying a gift or a bottle of wine for someone, and you need a card to go with it, and there stands a carousel of delightful cards.
“It’s definitely a mature product, but because we’ve kept it fresh and have a unique look, we’re still doing pretty well in the market,” says Gallagher.
And having fun doing it.
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Braza In Our Back Yard: Home to Fashion Emergency Solutions
By Lisa Green
I’m not positive about this, but it’s extremely probable that some of those celebrities you see on the red carpet are wearing a Braza Bra product, and that’s not an interesting fact just because the products are the kinds of things that prevent wardrobe malfunctions. It’s actually a point of pride, because the strapless panties, backless bras and various (ahem) enhancers underneath those designer gowns come out of an unassuming building in Lee, Mass. In other words, it’s what you don’t see that’s made this 31-year-old Berkshire-based company the success it is today. From its first product, the stick-on bra, Braza has grown into a line of 200 “solution oriented” products for women.
Ted Davis, the twinkle-eyed creator behind Braza Bra, didn’t start his career as an expert in lingerie. As a textile exporter, he had a customer in Brazil whose wife discovered a precursor of Braza’s stick-on bra. He brought the product to the U.S. and an industry was born. Shoulder pads, bra extenders and clothing shields followed, and so did the customers. Retailers first sold them in the lingerie department, but soon the line extension carved out its own niche.
“We created the lingerie accessory business,” says Davis. “People would have an idea for a product, we’d listen, and create a solution to an undergarment problem.” He points out that one of the company’s new products, the backless freedom bustier (“wear the strapless dress of your dreams!” declares the packaging), took a year to get right. While he uses fit models in New York, a lot of the testing was done by the employees.
The growing business called for a larger space than its original New York office, and so in 1993, Davis and his wife, Karen, moved Braza Bra to the Berkshires (they had a house in Becket). They built a 10,000-square-foot building in an industrial park in Lee and, when space grew tight there, they added on another 20,000 square feet. Now, Braza employs 40 people, who often suggest ideas for products, and who seem totally nonplussed that they are handling products that might make some people blush.
To be honest, I wasn’t even sure what some of the products were for, but the packaging is informative and the names are clever. The Silicone Magic Super Dolly offers “super duper” enhancement; the reusable Petal Tops (nipple covers) are “comfortable, convenient and economical;” Flash Tape, the original double-sided dressing tape in a dispenser is “perfect for all fashion emergencies.” There’s a reason the company’s tagline is “Problem Solved!”
“The package has a promise, and you’ve got to make sure it’s going to work,” Davis says. He says friends are envious of his job — yes, he looks at some of the finest breasts when working with the fit models — but it really is about the fit.
Karen, the spokesperson for the company (a.k.a. Braza Queen), who gives seminars for retail salespeople on how to help their customers use the products, backs up her husband’s quest to produce products that help solve a problem. “He lives, breathes, eats and sleeps how to make things better,” she says.
April Burch, co-owner of Bra and Girl, shows the bestselling Magic Clip, which creates a racerback for any bra.
And it’s not just about preventing those embarrassing wardrobe malfunctions. Braza has expanded into footwear comfort solutions, hair wraps, hosiery and pumice stones (for removing pilling on sweaters). There’s a whole line of “swimwear essentials” that includes cleavage kits, water-resistant Flash Tape and Swim Petal Tops as well as products for nursing mothers and affordable breast forms for post-surgery (most insurance plans don’t cover additional prosthesis products).
From its warehouse off Route 102, the products go out to more than 4,000 retailers in 32 countries, including Ricky’s of NYC, Faces in Northampton and Victoria’s Secrets. In Great Barrington, the clear bra straps and converter clips are best sellers. “They’re kind of like our nuts and bolts,” says Dan Alden, co-owner of Bra and Girl.
“It’s been 31 years and you can still find people who have never heard of us,” Karen says.
Well, not that they’re admitting, anyway.
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RADC: A Warehouse Of Treasures At Hudson’s River Side
By Jamie Larson
Hudson’s position as a world-class destination for great art and antiques is well deserved. But as its stature has risen briskly over the past 20 years, an ever-increasing percentage of the city’s old eccentric vibe (which drew artists and dealers to the city in the first place) has been priced out.
Fortunately, it’s coming back in a big way. The Riverfront Antiques and Design Center, located in a massive former factory, houses two dozen shops that have managed to spiritually capture the manic, classy, grungy, glamorous, artistic fury of the early days of Hudson’s turn-of-the-century artistic revitalization, all under one roof. It is a wild place to shop.
When you’re done with the Warren Street crawl, turn left down along the river, bump over the railroad tracks, pass the Basilica and enter the bog-adjacent parking lot of a large nondescript warehouse. There you’ll find this mass of hidden treasure that is RADC (pronounced Rad-Cee). Enter through door 21 of the former L&B Furniture factory and it’s kind of like entering one of those bizarre places where some of your weirder dreams take place.
“It’s a new market for makers,” says Glen Adams, owner of Tongue In Chique and a RADC member. “It’s created a really positive energy. Once you get inside it’s a whole new world.”
Tongue In Chique
The largest operations in the warehouse, right up front, are Cottage Treasures Antique Warehouse, a well-established brand with New Jersey origins, and The Other Company. Neither is a member of RADC, but they did get the ball rolling. Cottage Treasures’ Paul Dorman was using the front of the warehouse for storage before making an agreement with the building’s management to open up an outlet for his huge collection of interesting stuff last year. After that, the floor space behind Cottage Treasures began being rented out by lots — at very reasonable rates — and vendors began flocking in.
In no time at all an eclectic neighborhood of tightly packed booths had sprung up. While each vendor rents a spot individually, they joined up as RADC to support each other through advertising and events (see their float in the upcoming Out Hudson Parade). There’s antiques and art, of course, but there’s also vintage clothing, in-house upholsterers, craftspeople, an event planner and a brewery (with a tasting room nearby, across from the train station.)
“People here are truly artists,” says Leith Pardee in front of her shop, Shelina’s. “People are bringing something different. There’s a feeling of a Parisian flea market.”
At home in RADC are extensions of Warren Street staples like the Lili and Loo Annex and Red Chair Antiques Annex, proving that RADC is a complement to uptown shops. There are quirky and well-curated standalones like Shelina’s, Mad Era, and the fabulous Tongue In Chique. As you walk around, the invariably interesting people who run the shops emerge from behind a statue or a stack of trunks to have a sweet little conversation with you. This really helps enhance the wonderland feel of the 200,000-square-foot warehouse, illuminated like Christmas by a thousand old lamps and chandeliers.
Manuel Madera in his shop, Mad Era.
“People are finding out about us and they just keep coming,” says Manuel Madera of Mad Era Antiques & Reproduction. “There’s so much here, you can find something amazing, from a low price range to whatever you could want.”
There is perhaps no more potent a pill to stimulate creative growth than cheep rent. It’s why people moved to Hudson 20 years ago to start something new. There’s an unmistakable sense of community at RADC that lightens the mood of the cavernous space.
Larry Forman is the president of the Hudson Antique Dealers Association (HADA). He and Mark Wasserbach shared a location for their businesses, Mark’s Antiques and Larry’s Back Room, for 20 years before their rent was doubled. Now they’ve got a sizable chunk of the warehouse. Having the HADA president in RADC shows the venue’s connectivity to the city.
“There’s a lot going on down here,” Forman says, not just of the warehouse but Hudson’s of growing riverfront district. “We’re a part of Hudson’s new downtown.”
Sarah Berney of Sarah Berney Art.
Chris Ungaro from Beacon, New York, manages a medical office and makes furniture and woodwork as a hobby, but he never considered having a store to sell his pieces until he visited RADC and saw how affordable it could be. Now he’s put up walls and created Dichotomy Home to showcase his talent.
“It’s like a bazaar,” Ungaro says of RADC. “It’s the variety of people that make it special.”
RADC has a distinctly different feel, in quality and atmosphere, from a standard antiques mall. For now we can pretend it’s our secret — until everyone finds out about it.
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BerkChique! Is Back
By Marilyn Bethany
Berkshires fashion icon Vicki Bonnington will begin planning next year’s BerkChique!, a charity clothing sale she co-chairs with Rebecca Weinman, as soon as this year’s (May 6 - 8 at the former Crane Stationery factory in Dalton, Mass.) wraps.
As Bonnington, whose cast-offs last year accounted for fully half of the BerkChique! take, explains it, “I’m a really great shopper.” No kidding. To cite just one example of her prowess, some months ago, while scrolling through eBay, she noticed a listing for “a rack of Jean Paul Gaultier” garments offered by a boutique that was going out of business. After a quick calculation in her head, she confidently ran the bidding up to a winning $1200.
“Each piece of Gaultier retails for at least $1,000,” she reasoned. “So, if there are two pieces on that rack that work for me, I’m ahead, and, of course, I donate the rest.”
Gaultier notwithstanding, nothing in Bonnington’s section of the sale is “dime a dozen stuff.” Fashions are presented on racks labeled $20, $40, $60, $80, $100, $150 and $200. There’s also one headed “Priceless.” This last contains garments whose price is to-be-determined through “discussion” with (consider this your Warning Label) Bonnington, a retired litigator for G.E.
Regardless of the price, one must think of it as money well spent. Conceived by Nancy Fitzpatrick, owner of the Red Lion Inn, as a means of monetizing the upscale detritus from her friends’ closets, BerkChique!’s donations now include both men’s and women’s garments, some from contributors with ties to the fashion industry. Beneficiaries include 1Berkshire, IS183 Art School, WAM Theatre and CATA, among other regional non-profits.
Recalls co-chair Rebecca Weinman, “Last year, after we wrapped on Sunday, I went out in Pittsfield and saw at least three women wearing BerkChique! buys. It’s great to make so many people happy while raising funds for important organizations.”
May 6 – 8
The Stationery Factory, 60 Flansburg Ave., Dalton, MA
First Dibs Party & Sale
Friday, May 6, 5:30 – 8 p.m.
Admission $25/1; $40/2
Saturday, May 7 & Sunday, May 8
9 a.m. – 4 p.m.
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David Pirrotta Brands Pops Up At Privet Lives in New Preston
By Amy Krzanik
Some brands are so exclusive that you can only find them in Los Angeles, New York City and… New Preston, Connecticut. No, that’s not a typo. Thanks to Privet House owners Suzanne Cassano and Richard Lambertson’s Privet Lives pop-up shop, launched in July of 2014, New Englanders now have a chance to shop luxury brands found (almost) nowhere else.
Former collaborations include Shinola, Filson and Madeline Weinrib, and this past weekend Privet Lives launched its newest partnership, a sleek white showroom featuring David Pirrotta Brands. All 12 haircare, skincare, make up and beard-grooming brands under beauty guru Pirrotta’s umbrella will be available: Gloss Moderne, David Mallett, Verso, Grown Alchemist, Shiva Rose and more.
Cassano was familiar with Pirrotta’s lines, which are sold at Barneys in New York and Violet Grey in Los Angeles, as the grooming expert’s advice is often sought out by (and his products featured in) national magazines like Vogue, Details and GQ.
The whole idea behind Privet Lives, says Cassano, was to create a concept space for brands, designers and artisans she and Lambertson admired who weren’t well distributed in the area. The shop is completely transformed for each collaboration in order to better represent the unique vision of each creator.
And how does Cassano persuade the people she’s chosen to set up shop in New Preston? “I’m not above stalking people if I like their stuff,” she says. “When I first met with Pirrotta Brands, I was already thinking “‘apothecary pop-up.’”
Pirrotta, a Glastonbury, Conn. native who spent a lot of time in Litchfield County growing up, jumped at the chance to feature his products at Privet, which he calls one of his favorite homes stores in the country. “I’ve looked up to Suzanne and Richard for years, and for them to ask us to be part of it was such a compliment. They’re located in a small town, but everyone watches what they’re doing. People drive from all over New England to shop and spend the day in New Preston.”
Cassano, for her part, is still surprised when people say yes to these joint ventures. But mostly, she says, she’s thrilled. “We’re pretty lucky to have all of David’s products right now.” And so are we, but make plans soon, because your luck runs out on June 18.
Privet Lives (adjacent to Privet House)
13 East Shore Rd., New Preston, CT
Wednesday – Monday, 11 a.m. – 5:30 p.m.
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Organic By John Patrick Trunk Show Is A Natural At J. Seitz
By Jacque Lynn Schiller
Sustainability and transparency are buzzwords often thrown about these days. But for Hudson Valley resident and the namesake behind Organic by John Patrick, fair labor and green awareness shouldn’t be radical ideas but the norm. In fact, he introduced the world’s first certified organic cotton oxford shirt and his business continues be the model of a truly eco-friendly fashion label.
“It is the job of the manufacturer and designer to produce the highest quality product and deliver it to the customer,” the designer says. “They shouldn’t be in the dark. My clients, our friends, trust us because we tell them exactly what it is.”
Patrick’s clients and friends include the beloved J. Seitz shop in New Preston, Conn., where the designer will bring a special grouping of his latest collection at a trunk show on April 30.
After designing hats in the 80s (his first customer was Barney’s) then making ready-to-wear pieces for specialty stores in the 90s, Patrick moved to South America and lived in Peru, working with anthropologist, James Vreeland, who discovered color-grown cotton. Perhaps uncovered is the better word, as the farming phenomena resulting in naturally dyed fibers has been practiced in the Andes for hundreds of years.
“Through James, I gained a tremendous amount of knowledge about native organic cotton and its certification,” says Patrick. “Not a lot of textiles were being made in organic cotton at that time, but I basically convinced a very large industrial mill in Peru to produce the textiles.”
The Organic by John Patrick slip, camisole and some organic cotton t-shirts were ecstatically welcomed by (“kindly brought into” as he puts it) the fashion industry, resulting in many magazine profiles and recognition from the prestigious Council of Fashion Designers of America. In other words, this clothing concept with a conscience was swiftly acknowledged as something special.
Now with customers all over the world, Organic by John Patrick has grown into a highly respected, global business without compromising ethics. And while available in discriminating shops and online, on Saturday, April 30, a highly curated selection of incredibly soft, earthy-hued pieces will be available at J. Seitz. Not only can you meet the fascinating man himself — seriously, he can wax rhapsodic on a range of subjects from the cultivation of cotton in the US to the heritage of spinning and weaving in Southern Mexico — but also pick up a few of his favorite things that sometimes don’t make it to retailers. And this: customers will receive a 10-percent discount on Organic purchased during the show. It’s a rare event.
“We do not do trunk shows. Ever. But I love the Seitzes and they have a wonderful mom and pop business,” the designer says. “Joanna [Seitz] asked me to do it. I said absolutely.”
And Joanna holds a similar enthusiasm for Patrick’s work. “John is a wonderfully eccentric and creative spirit,” she shares. “His authentic and beautiful American-made clothing embodies his personal beliefs about sustainability and the environment. He lives his life based on these principles. We’ve been carrying the line for many years and our clients can’t get enough of his soft organic tees and sweaters. Who wants to put chemicals next to their skin when they can chose something organic and chic instead.”
Can’t argue with you there, J. Seitz. Nor with Patrick’s plan while in the area. “When I come over there I’m also going to stop at Guy Wolff (Pottery, in Bantam, Conn.) and pick myself up some pots.”
Like his line, his thumb is green as well.
John Patrick Trunk Show at J. Seitz
Saturday, April 30, 2-5 p.m.
9 East Show Road, New Preston, CT
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Susanna Salk’s ‘Little Things’ Come To Life In New Preston
By Lisa Green
As far as we’re concerned, New Preston, Conn. is already a destination. The cluster of high-end antiques and specialty stores and markets are unparalleled in their quality and picturesque setting, even among our region’s justifiably famed claim to “charm.” How many village shopping districts do you know that back onto their own waterfall?
But just in case you needed a reason to explore New Preston, here’s one. On Saturday, April 23, the village will take part in a “Designathon,” which will demonstrate the design philosophy of Susanna Salk. Taking a page out of her newest book, It’s the Little Things: Creating Big Moments in Your Home Through the Stylish Small Stuff (published by Rizzoli), Salk will create vignettes in seven of the stores that will exemplify the idea of designing small spaces in interesting and textured ways.
Salk, a bestselling writer, stylist and stager, lives in New Preston, and is excited to work with the stores where she is, she says, a regular shopper.
“New Preston is a special town with unique shops in a row,” she says. “I love and support these shops very much. Even if I lived in Paris, I would appreciate their distinctness.”
And that’s saying something, coming from Salk, whose first book, Privileged Life: Celebrating WASP Style was followed by Weekend Retreats, Be Your Own Decorator and Decorate Fearlessly, among others. She also hosts a monthly “At Home With” video series on the Quintessence design blog, and has a business as a designer and stager.
Salk’s style vignettes will be composed with merchandise from each of the shops: Pergola, Dawn Hill Antiques, J. Seitz, Privet House, DK Schulman Design, New Preston Kitchen Goods and Plain Goods. She will find items in each of them that, put together, will demonstrate that successful decorating is in the details.
“All of the stores are very different,” she says. “I’m hoping if people have never been to the town before, they will revel in how unique each store is.”
The vignette event was organized on behalf of the village by David Whitman, owner of Pergola. “Susanna lives just down the road and fills her house with things from our shops,” he says. “When I heard she was going to be doing a book signing, it seemed like a great thing for the village to get involved in.”
Salk will be signing books at J. Seitz from 3-5 p.m. but the book will be available throughout the village, and every purchaser will be entered into a drawing for a design consult with Salk. That alone might be enough to get you into the car and headed to New Preston.
“This is especially meaningful for me since I live here,” Salk says. “It’s a fun way to help the town.”
Susanna Salk’s New Preston Designathon
Saturday, April 23, 11 a.m.- 5 p.m.
Book signing at J. Seitz, 3-5 p.m.
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Classical Tents & Party Goods Hosts A Warehouse Sale
If you’ve been to a tented event in the Rural Intelligence region, you’ve probably been to one set up by Classical Tents and Party Goods. And if you’ve oohed and aahed over the table settings, the chairs, the dance floor or the lighting, you now have a chance to purchase some of that room-transforming magic for yourself. On Wednesday, April 13, Classical Tents is having its every-other-year warehouse sale at its 20,000-square-foot Pittsfield, Mass. facility.
Items for sale include chairs, linens, about 250 place settings (many mismatched, for those who like that look), glassware, 66-inch wooden spools that make great tables, a nearly-new generator, and even a stunning black-and-white dance floor.
“We have a lot of linens that are in great condition but may be out of style or we’re out of room,” says Katherine Lockridge, Classical Tents’ owner. Same for the china and flatware. And even though there’s no retail price to discount, Lockridge can assure customers that everything is priced very affordably. “We want it to go!” she says. In fact, some of the larger items will be priced at “make an offer.”
Generally, the sale brings in a mix of caterers and the rest of us who’d like to refresh our own cache of place settings and entertaining accoutrements. Lockridge mentions that some people rely on the sale to make curtains out of the linens. Clever — and cost saving.
“We’ll also be giving tours of our showroom,” Lockridge says. “It’s a chance to show people what we do.”
But the best things, like chairs and linens, go early in the day, so it’d be prudent to get there early. Cash sales only.
Classical Tent and Party Goods Spring Warehouse Sale
Wed., April 13 from 8 a.m. - 2 p.m.
43 Downing Industrial Park, Pittsfield